8 Best Email Marketing WordPress Plugins for Optins, Sign-up forms, and Email List Management

By Ryan Bradman

Are you looking for the best WordPress email marketing plugins?

An email marketing plugin should allow you to easily manage email creation and subscriptions, form building, email lead management, in-depth tracking & analytics, and more. All of this is from your WordPress site.

With a professional email WordPress plugin, you can communicate and build a healthy relationship with your site visitors and subscribers.

The plugins not only help you collect leads but also convert them into subscribers. With a wise strategy, you can build a powerful email subscribers list and manage it effectively.

Look down below for the best hand-picked email marketing WordPress plugins. These plugins help you create sign-up forms, and email management lists.

Best Email Marketing WordPress Plugins

WPForms

WPForms is the simplest and easiest form builder WordPress plugin. The plugin helps you create any kind of form. This includes contact, payment, survey, newsletter, and over 400+ templates.

Features:

• Its drag and drop form building feature lets you create a form in minutes without writing a single line of code.
• The forms are 100% responsive and look clean & clutter-free on mobile devices. You can either start building a form from scratch or use pre-made templates.
• WPForm’s smart conditional login helps you create high-performing forms that are easy to attract audiences. 
• You get instant notifications for any lead created through email.
• No need to hire a developer for developing a payment gateway. You can collect payments through these forms. 
• Easily create subscription forms and integrate them with your email marketing service.
• Embed the forms easily into any posts or pages.
• Smart spam protection and captcha prevent spam form submission.

Pricing:

• Basic: $39.50/year (For use on 1 site)
• Plus: $99.50/year (For use on 3 sites)
• Pro: $199.50/year (For use on 5 sites)
• Elite: $299.50/year (For use on unlimited sites)

Sendinblue Subscribe Form and WP SMTP

Sendinblue’s all-in-one email marketing WordPress plugin is one must-have tool. The plugin lets you synchronize your contacts automatically. You can create emails and forms in no time, send emails in your inbox and not in spam, and finally track them.

Features:

• Drag and drop builder saves your time in creating an email form. You can either choose a blank template or a ready-made template from the library. 
• Personalize your emails with texts like contacts name and more advanced options.
• Segment your contacts based on gender, place, or buying history. This helps you with a targeted approach. 
• With A/B testing and machine learning algorithms, your emails are sure to reach the recipient’s inbox at the right time.
• A shared inbox for your team ensures you never lose your customer’s history.
• You can build strong relationships with a track record of all your contacts using CRM.
• Create landing pages and target audience for each campaign.
• Integrate sign-up forms in your WordPress site to grow your email list.

Pricing:

• Free: $0/month
• Lite: $25/month
• Premium: $65/month
• Enterprise: Customized plan

OptinMonster

OptinMonster is the #1 lead generation WordPress plugin increasing email list and sales. The plugin has bundled features like lightbox popups, floating bars, scroll boxes, gamified wheels, and more.

Features:

• Create beautiful forms that are eye-catching and convert more visitors into subscribers. There are over 97+ pre-made templates to choose from and customize.
• Powerful conversion tools like popups, floating bars, and slide-ins prove to be worthy.
• With A/B testing, you can test the content and design and then choose the best conversion strategy.
• Maximize conversions and sales by personalizing your campaigns based on users’ behavior. 
•  Get insights into how the campaign is performing. By comparing split tests, you can run a campaign that brings more conversions.
• Onsite retargeting shows offer to any kind of visitor.

Pricing:

• Basic: $9/month
• Plus: $19/month
• Pro: $29/month
• Growth: $49/month 

RafflePress

RafflePress is the best WordPress giveaway plugin. With this plugin, you can create Giveaways and contests to grow your email subscribers and fan following on social platforms.

Features:

• Drag & drop builder to create giveaway campaigns in minutes.
• Grow your site traffic by saving time with pre-built giveaway templates.
• The templates are 100% responsive. Even if your site visitors come from mobile, you can grab their attention with mobile-friendly giveaways.
• One-click entry for users and fraud detection for fair results.
• Integrate with your favorite email marketing and CRMs to grow your email list.
• Get overwhelming results with the optimized landing page.
• With retargeting features, your campaigns will be maximized to achieve desired goals.

Pricing:

• Ultimate: $499.50 for unlimited sites
• Growth: $199.50/year for 20 sites
• Pro: $99.50/year for 3 sites
• Plus: $39.50/year for 1 site

HubSpot All-In-One Marketing

No need for hiring an IT expert, HubSpot eases the task of email marketing. HubSpot email marketing tool helps you create professional emails and optimize campaigns for better performance.

Features:

• Design email marketing campaigns effortlessly just by drag & drop. There are dozens of free templates that work great on any device. You can easily customize the look of your campaign and make it appealing for visitors. 
• By adding smart rules to your email campaigns, you can boost email open rates. Based on the contact list membership or contact lifecycle range, you produce relevant content. 
• A/B testing tells you the complete story of your email campaign performance. You can identify subject lines that open the most and drive more engagement and sales. You can design several email campaigns and increase your conversions.
• Since email marketing is powered by HubSpot CRM, your contact list will be up to date. You won’t need help from any developer.

Pricing:

• Starter: $45/month Includes 1,000 marketing contacts
• Professional: $800/month Includes 2,000 marketing contacts
• Enterprise: $3200/month Includes 10,000 marketing contacts. 

SeedProd

SeedProd is a drag-and-drop WordPress site builder plugin. The plugin allows you to customize any theme, create a landing page, build a sales funnel, and do more.

Features:

• Its drag-and-drop builder lets you create elegant themes with fast page layouts in minutes. You don’t need any coding skills.
• The plugin allows full site editing including header, footer, sidebar, archives, WooCommerce, and more.
• You can choose from professionally built themes or start building from scratch.
• All the templates and customizations look responsive on any device.
• Integrate SeedProd with third-party email marketing tools to collect emails. This includes MailChimp, ActiveCampaign, Convertkit, Constant Contact, and more.
• Your on-page SEO strategy is one click away. With SEO-optimized plugin features, your site ranks high in Google.
• ReCaptcha prevents your landing pages from spam and suspicious submissions.

Pricing:

• Basic: $39.50/year (1 site)
• Plus: $99.50/year (3 sites)
• Pro: $199.50/year (5 sites)
• Elite: $239.60/year (unlimited sites)

Mailster

Mailster is a WordPress newsletter creation tool that is easy to set up. You can import data from Excel and build an email list from scratch. Or, you can choose newsletter templates to create your first astounding Mailster campaign.

Features:

• Mailster email automation lets you connect with your audiences and collect leads effortlessly in a few clicks.
• You can launch targeted campaigns like welcome emails, birthday wishes, special events, and more.
• Over 400 templates are available to choose from and start customizing without any coding required.
• Integrate with email marketing providers like Gmail, Mailgun, AWS, Sendgrid, etc.
• Get real-time insights into campaigns. Track & analyze the campaigns to find out subscribers’ behavior. You can see click rate, location, email providers, and more.

Pricing:

• Single License: $89 for one site.

Newsletter

The Newsletter plugin is an email automation plugin for WordPress. It manages user subscriptions, email list building, and more. You can get advanced features with premium addons. 

Features:

• Unlimited newsletters to unlimited recipients.
• Track your newsletters to analyze the open rate and more powerful tracking.
• Integrate with SMTP service providers effortlessly.
• Full documentation support is available for technical use of the plugin. 
• The visual composer makes it fun to create layouts using blocks. 
• You can integrate the Newsletter plugin with Elementor, Gravity Forms, Contact Form 7, WP Forms, and more.

Pricing:

• Blogger: $69/year for 3 websites.
• Agency: $269/year for unlimited websites.

Conclusion

The WordPress plugins covered in this article can be used to create email marketing campaigns, landing pages, subscribers lists, and more.

Some plugins offer free versions along with premium add-on features.

Take your email marketing to the next level with email marketing WordPress plugins. 

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